About

hey 👋

we're Jacob, Laura, Foster, & Olive and we are the faces behind Wear Dirt!

Wear Dirt is a small, family-run outdoor brand based in Chattanooga, Tennessee. What started as a lighthearted nickname—after founder Jacob kept showing up to places covered in climbing chalk and dirt—quickly turned into a bigger idea: a brand that celebrates time spent outside, having fun, and wearing dirt!

Wear Dirt exists to encourage people to step outdoors and do what they love. For us, that means climbing, biking, camping, and gardening. For others, it might look like hiking, pottery, trail running, hiking, or working in the soil. However you connect with the outdoors, we believe it’s better when you’re not afraid to wear a little dirt.

Each shirt is hand screen-printed by Jacob, while Laura handles packing and shipping. Wear Dirt is a small operation—focused on quality, simplicity, and products that feel at home both on the trail and in town.

If you ever find yourself in Chattanooga, don’t hesitate to say hello. Wear Dirt is built on community, and we love hearing how others choose to wear dirt.